PROJECT DESCRIPTION
Branding for Buono! a premium olive-oil and pasta shop located in Budapest, run by Giuseppe Scaricamazza, a well-recognised Italian-Hungarian merchant from Teramo (IT).
Our collaboration has started in 2014. Mr. Scaricamazza requested us to draw inspiration from the maiolica ceiling in the little church of San Donato outside Castelli—close to his native place in the region of Abruzzo.
“When the Church was rebuilt, at the start of the XVII century, the Castelli ceramists formed a brotherhood, and decided to produce a work which would be recognised as a sign of the high quality they had reached in their work by generations to come. They created a majolica tiled ceiling for the new sixteenth century church, approx. 100 square meters in size, and made up of 800 tiles dated 1615 and 1616…
…The iconography of the ceiling is made up of plants, animals, symbols, non iconic decorations, sacred images and above all, portraits and coat of arms.” *
*
La Sistina Della Maiolica
Texts by Timothy Wilson, Guido Donatone, Sergio Rosa, Aleardo Rubini
1993 Andromeda Multimedia srl
The brand's main symbol is a bird holding an olive branch.
To stay true to the above mentioned high quality we decided to use different icons (mostly portraits) on each product of the BUONO! line. Vouchers, packaging papers, bookmarks, loyalty cards gave us space for play and pick symbols more freely.
The years behind us allowed to develop ideas further when we thought improvement was necessary, and Mr. Scaricamazza's open-mindedness and desire for premium quality helped on the way to cooperate successfully.
I hope you do not mind a personal note at the end of this description: Mr. Scaricamazza is our dear client. We are grateful to him for being open to all the wild ideas we have for him and his business!
PHOTOGRAPHY
Balázs Máté
Balázs Máté
TYPEFACE
Adobe Chaparral Pro (Carol Twombly)
PAPER
Keaykolor Particle Moonlight 100% recycled, Kraft| 120 & 300 g/m²
TOTE BAG
Westford Mill 100% Organic Cotton | 270 g/m²
LETTERPRESS
DigitalPress, Keskeny Nyomda
SILKSCREEN
Nyomdalabor
