PROJECT DESCRIPTION
Brand identity for Adam Bosze Music Antiquarian.
Mr. Ádám Bősze (born in 1968) is a musicologist, music historian, music critic, specialist journalist, music editor of several radio and television stations. He has been presenter of Bartók Radio – a public media broadcaster for classical music, jazz and literary works – since 2008 and president of The Antiquarian Booksellers’ Association of Hungary since 2010.
Mr. Bősze is an erudite scholar of musicology. He established and runs his own antique bookshop, Adam Bosze Music Antiquarian since 2004 – specialised on rare music-related antiquities such as books, notes, first edition sheet music, signed (auto)biographies, letters, etc…
Our aim was to create the identity that reflects Mr. Bősze's main interest – music –, his affection for old treasures and his refined, approachable personality. We also wanted to create a timeless visual to trigger the contemporary consumer's appreciation for antique values by using a language that is easily understood and on point.
The main component of the logo is the plant-inwoven lyre – the traditional symbol of music.
His business targets mostly international customers therefore it was essential to develop a website with online shopping features. Once a purchase is made, the shop assistants prepare the goods for shipping – wrapping them with the shop’s own packaging papers, sealed with stickers.
PHOTOGRAPHY
Aliz Borsa
TYPEFACE
Calluna Sans (Jos Buivenga)
PAPER
Keaykolour 100% Recycled (Particle Snow)
