PROJECT DESCRIPTION
Visual identity for DOOR – Physical Therapy and Movement Centre based downtown Budapest.
Visual identity for DOOR – Physical Therapy and Movement Centre based downtown Budapest.
The primary emblem consists of an arched line—illustrating the door—and a logo positioned at the foot in the axis of symmetry of the arch. The placement of the word DOOR shows the strong foundation, i.e. the therapist's expertise and devotion.
As seen on the tote bags the changing views appearing in the door point to possible future forms of movement of those wishing to recover, but can also be interpreted metaphorically in a broader context.
The primary communication method of the client is through social media therefore we developed a posting plan for Facebook and Instagram.
PHOTOGRAPHY
Lilla Varga (interior), Aliz Borsa (stationary)
TYPEFACE
Infini (Sandrine Nugue)
PAPER
Munken Polar 300g Max White
TOTE BAG
Westford Mill 100% Organic Cotton | 200 g/m²
LETTERPRESS
